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A MESSAGE FROM SARRC’S

CHAIRMAN & EXECUTIVE

DIRECTOR

Saskatchewan is watching. Canada is

watching. Our world is watching. And in a

world that cares, we are leaders, not followers.

In this new world of snapchatters, facebookers,

twitterers, bloggers, environmental critics and

those who question, “Are we doing enough?”, it

would seem that while we can always do better, we

are doing very well indeed. SARRC traditionally

promotes the program province-wide with call-to-

action print materials, TV ads, radio commercials,

interviews, Recycling Ambassadors and a website. And

yes, YouTube videos, digital advertising and geo-fencing

continue to propagate via the faces and voices of six

caricatures proclaiming “Mother Nature Thanks You!”. Yet,

while reaching the analog and digital world, we must never

forget the personal touch.

Recycling Ambassadors contracted from the Saskatchewan Waste Reduction

Council along with SARRC mascots Mr. Oil Drop and Auntie Freeze annually visit

communities large and small. A partnership with six other provincial stewardship

agencies, Recycle Saskatchewan, continues to thrive in standardizing recycling

policies and providing one-stop messaging for consumers. SARRC and six Used

Oil Management Associations (UOMAs) in Prince Edward Island, New Brunswick,

Quebec, Manitoba, Alberta and British Columbia through the National Used Oil

Material and Antifreeze Advisory Council (NUOMAAC) provide seamless and

enhanced services to our combined 504 members.

Funding by our 200 SARRC members provides the resources necessary to protect

Mother Nature with impressive recycling results. Since 1997, 696,792 litres of used

antifreeze, 5.70 million kilograms of used oil/antifreeze/DEF containers, 35.95 million

used oil filters and 324.81 million litres of used oil have been recycled and reused.

“Leadership continues

More and more people are watching

long form video on their mobile

devices. 48% of us currently

watch video on our phones.

The video supporting Safe

Drinking Water Foundation

was shot at Caswell

Community School,

Saskatoon on World

Water Day 2016.

Tablet use has increased

nearly 15% and in 2016

there were over 1.2 billion

being used worldwide.

RECYCLING SAVES OUR

LAND, AIR &WATER.

MOTHER NATURETHANKSYOU.

SaskatchewanAssociation forResourceRecoveryCorp. usedoilrecyclingsk.com

1110-24257_SDWF_BoxSticker_5x5_FINAL.indd 1

2016-03-29 5:20PM

SARRC 2016 Annual Report

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