A MESSAGE FROM SARRC’S
CHAIRMAN & EXECUTIVE
Saskatchewan is watching. Canada is
watching. Our world is watching. And in a
world that cares, we are leaders, not followers.
In this new world of snapchatters, facebookers,
twitterers, bloggers, environmental critics and
those who question, “Are we doing enough?”, it
would seem that while we can always do better, we
are doing very well indeed. SARRC traditionally
promotes the program province-wide with call-to-
action print materials, TV ads, radio commercials,
interviews, Recycling Ambassadors and a website. And
yes, YouTube videos, digital advertising and geo-fencing
continue to propagate via the faces and voices of six
caricatures proclaiming “Mother Nature Thanks You!”. Yet,
while reaching the analog and digital world, we must never
forget the personal touch.
Recycling Ambassadors contracted from the Saskatchewan Waste Reduction
Council along with SARRC mascots Mr. Oil Drop and Auntie Freeze annually visit
communities large and small. A partnership with six other provincial stewardship
agencies, Recycle Saskatchewan, continues to thrive in standardizing recycling
policies and providing one-stop messaging for consumers. SARRC and six Used
Oil Management Associations (UOMAs) in Prince Edward Island, New Brunswick,
Quebec, Manitoba, Alberta and British Columbia through the National Used Oil
Material and Antifreeze Advisory Council (NUOMAAC) provide seamless and
enhanced services to our combined 504 members.
Funding by our 200 SARRC members provides the resources necessary to protect
Mother Nature with impressive recycling results. Since 1997, 696,792 litres of used
antifreeze, 5.70 million kilograms of used oil/antifreeze/DEF containers, 35.95 million
used oil filters and 324.81 million litres of used oil have been recycled and reused.
More and more people are watching
long form video on their mobile
devices. 48% of us currently
watch video on our phones.
The video supporting Safe
Drinking Water Foundation
was shot at Caswell
Saskatoon on World
Water Day 2016.
Tablet use has increased
nearly 15% and in 2016
there were over 1.2 billion
being used worldwide.
RECYCLING SAVES OUR
LAND, AIR &WATER.
MOTHER NATURETHANKSYOU.SaskatchewanAssociation forResourceRecoveryCorp. usedoilrecyclingsk.com
SARRC 2016 Annual Report